State Based Experience
OUR
VISION
Blend winning campaign concepts with policy and funding expertise to create and deliver healthcare solutions that benefit under-resourced populations, including specifically communities of color, women and low-income populations to advance equity, improve quality and create sustainable funding.
Improve the lives of people in under-resourced communities by delivering unique and innovative healthcare solutions that improve access, quality, affordability and equity in our healthcare system.
OUR
MISSION
OUR STORY
At DIRA, we share a passion for progress. We believe that healthcare is a human right and a central issue in this country. Today, the healthcare system is plagued with health inequities, particularly for under-resourced communities, including communities of color, women and low-income populations. We strive to deliver concrete solutions that strengthen existing healthcare structures to meaningfully improve people’s lives.
We are a women-owned partnership with over two decades of healthcare experience. We know that healthcare has a central role to play in the progress that is needed going forward. Being part of the solution is central to our core values. We have developed a unique engagement process that has yielded significant wins across the country. By utilizing our extensive expertise, we connect winning campaign concepts to healthcare solutions to advance progress.
MICHELE MCGINN
FOUNDING PARTNER
Michele dreams without limits. With just the seed of an idea, Michele brings the passion and the vision to make it a reality. She has a well-honed talent for tending these seeds and bringing people together to envision a garden.
Importantly, Michele doesn’t stop there. She delivers more than just a concept. She rolls up her sleeves and tends it all along the way – from idea generation to implementation.
Michele is relentless about identifying and testing ideas and then figuring out how to provide the necessary resources and expertise to drive progress.
With nearly two decades of experience in healthcare and campaigning, Michele is passionate about improving healthcare for our most vulnerable populations while simultaneously strengthening the system for providers, workers, government payers and stakeholders. Michele’s ability to frame a vision and move people to action is key to helping her clients get their win.
NANCY ENRIGHT
FOUNDING PARTNER
Nancy is a problem solver at her core. She infamously grabbed a Rubik’s Cube from a client’s desk and solved it while offering ideas to the client. But Nancy isn’t just interested in solving any problem – she solves problems with a purpose.
Having started her career as an engineer in research and development, Nancy realized that she was most energized by her work advancing women in engineering. She soon left to work on campaigns, but never left behind her engineering mindset.
Nancy uses an analytical yet visionary framework as she tackles situations. Once there is a spark of the idea, she surrounds herself with the facts and details in order to envision a narrative while checking in with the political reality. She uniquely distills complex technical ideas to help others see a solution.
No matter the topic – Nancy solutions to develop the path forward. She uses her curiosity to learn more about how systems currently work and iteratively design solutions in the context of continual change to help her clients get their win.
JILL TANEM
WORKFORCE DIRECTOR
Jill thrives on empowering people to tap into their strengths, values and ambitions. She has a unique ability to identify what motivates others, while also recognizing that existing structures often prohibit a person from stepping into their full selves. Jill envisions a future in which structures are equitably designed to provide all individuals access to healthcare, good jobs and ultimately, fulfilling their lives.
With a career grounded in people-oriented roles, Jill brings a human-centered approach to understanding both the problem and the system in which it resides. She lives in the details, leaning on people’s stories to understand the nuances of how data drives a potential solution impacting a community’s access to healthcare.
Jill’s ability to break down processes and information in conjunction with her determined passion for continuous improvement, not only for herself but for the individuals and structures around her, enables her to make a meaningful impact and help her clients get their win.
DIRA MEANING
Drawing from Nancy’s Vietnamese heritage, the name DIRA (pronounced Dee-Rah) is an interpretation of a Vietnamese phrase meaning “go forward.” We look forward to visionary healthcare solutions rooted in campaign principles, with the ultimate goal of advancing progress and improving people’s lives.
Building on our long history as colleagues and friends, DIRA speaks to our values.
The buffalo is a nod to Michele’s family farm in Kansas that was started 150 years ago. The buffalo of the plains is a sign of hope and positive transformation.